AI Insights · Timothy · April 2025
Top 5 Fashion Games on Android in Ukraine: Q1 2025
Explore the performance of the top 5 fashion games on Android in Ukraine during Q1 2025, highlighting download trends and active user numbers.
In the first quarter of 2025, the top fashion games on Android in Ukraine showcased varied performance metrics. Here's a detailed look at their weekly downloads and active user trends, based on Sensor Tower data.
Skincare Time: Makeover ASMR saw a decline in weekly downloads, starting from about 33K at the beginning of January and dropping to around 13K by the end of March. The weekly active users followed a fluctuating pattern, peaking at approximately 93K mid-January, then decreasing to around 22K by the end of the quarter.
Eye Color Mix experienced a decrease in downloads from 17.8K to 5.4K over the quarter. However, the active user base remained relatively stable, with numbers hovering around 100K throughout the period.
Beauty Tiles: Story & Makeover had stable download numbers, with a slight increase in mid-March reaching 9.2K. Active users rose steadily from 12.9K to 23.4K by the end of the quarter. Revenue was minimal, with a brief spike in late January at $241.
Fashion Queen: Dress Up Game maintained a steady download rate, fluctuating between 4K to 9K. The active user count showed a slight increase, ending the quarter at approximately 63K.
Lastly, Paper Doll Diary: Dress Up DIY began the quarter with around 7.7K downloads, dropping to 4.3K by March. Active users remained robust, growing from 166K to 191K.
These insights offer a glimpse into the dynamic fashion game market in Ukraine for Q1 2025. For more detailed analysis, visit Sensor Tower.